News and Insights

News

Face to face, at last!

November 9, 2022

We’ll be joining hundreds of leading global B2B marketing experts. If you’re planning to be there, contact us to set up a meeting!

Face to face, at last!

November 8, 2022

We’ll be joining hundreds of leading global B2B marketing experts. If you’re planning to be there, contact us to set up a meeting!

Brew Raises $12m Seed to Meet Global Demand

January 10, 2022

Brew, the fast-growing strategic marketing platform, today announced a seed round of $12m, by Aleph and MizMaa with Gefen Capital

Blogs

Winning the Marketing Game: How Competitive Analysis Fuels Success

May 7, 2023

In today's rapidly evolving business landscape, staying ahead of the competition is essential for success. One of the most effective ways to achieve this is by incorporating competitive analysis in marketing.

Target, Engage, Win: The Power Trio of Go-to-Market Marketing Strategies

April 25, 2023

In today's competitive business landscape, having an effective go-to-market marketing strategy is crucial for success.

ChatGPT for SEO: A Playful Handbook for Today's Savvy Marketers

April 17, 2023

In the fast-paced, ever-changing digital marketing realm, AI buddies like ChatGPT are stealing the spotlight. As an SEO whiz, staying ahead and tapping into these cool tech tools is a must! Buckle up and join us on a thrilling ride, exploring how ChatGPT can turbocharge your SEO game, from keyword treasure hunting to content optimization and everything in between.

Executing Your Strategy with Market Intelligence Tools

April 16, 2023

In the ever-changing business landscape, the ability to execute a strategy effectively is crucial to achieving success.

How to Use the Share of Voice Marketing Metric to Increase Market Presence

April 10, 2023

In the highly competitive world of marketing, understanding and utilizing the right metrics is key to success.

CMO Role: Understanding the Chief Marketing Officer Position and Its Impact on Business

February 16, 2023

While in a large corporation, a Chief Marketing Officer (CMO) may have to work their way up to the position by scaling the corporate ladder, smaller companies — startups in particular — might entice someone along a quicker path.

Why is competition important in marketing?

February 13, 2023

One of Walt Disney’s most famous quotes was: “I have been up against tough competition all my life. I wouldn’t know how to get along without it.”

7 must-have skills for staying ahead in competitive analysis

February 6, 2023

Ready to analyze online competitors? Note that the responsible person/team's role isn't standardized across organizations.

Share of voice meaning in 2023

February 3, 2023

📢 Today’s consumers rarely align themselves with a brand simply because it’s a big name or it’s one that everyone uses. They need to see, hear and experience your brand consistently and in a way that instills confidence.

Empowering cybersecurity marketing teams

January 25, 2023

Our newest blog on how the Brew Platform can assist marketers in CyberSecurity companies create a more efficient strategy, widening the funnel and moving leads from MQL to SQLs.

Five key takeaways - the holy grail of B2B customer experience

January 16, 2023

Key insights from the webinar with Lior Arussy, global customer experience and strategy execution expert

The changing roles of CMOs

January 5, 2023

Market conditions and a sharp shift to digital have redefined the function of CMO's

Events and Webinars

The Holy Grail of B2B Customer Experience

On Demand

Lior Arussy will showcase the new opportunities for B2B marketing to elevate the business impact by ensuring business, brand, strategy and sales are all creating a stand out customer experience.

10 Commandments of Brand Strategy

On Demand

Guy Gordon, provides a fresh perspective to enable us all to level up our understanding and impact when it comes to brand strategy, sharing the foundations of a successful brand.