News and Insights

News

Face to face, at last!

November 9, 2022

We’ll be joining hundreds of leading global B2B marketing experts. If you’re planning to be there, contact us to set up a meeting!

Face to face, at last!

November 8, 2022

We’ll be joining hundreds of leading global B2B marketing experts. If you’re planning to be there, contact us to set up a meeting!

Brew Raises $12m Seed to Meet Global Demand

January 10, 2022

Brew, the fast-growing strategic marketing platform, today announced a seed round of $12m, by Aleph and MizMaa with Gefen Capital

Blogs

Beyond 2023: The Future of Generative AI for Marketing in a Digital World

September 19, 2023

Generative AI for marketing is reshaping the industry. Beyond 2023, expect data-driven strategies, advanced personalization, and ethical challenges.

Staying Ahead of the Curve: Tools and Techniques for Deep Competitive Analysis

September 19, 2023

Tools for competitive analysis are key to outperforming rivals. Explore SWOT, PESTLE, web scraping, and AI methods to make informed business decisions.

Practical Insights into Share of Voice Calculation

August 31, 2023

Uncover the power of share of voice calculation to elevate brand visibility. Use innovative metrics & AI tools like Brew to command your market narrative effectively.

A Deep Dive into Share of Voice and Share of Market

August 31, 2023

Explore the intricate relationship of "share of voice share of market." Understand how SOV & SOM influence brand visibility & success in today's digital landscape.

What are Metrics in Marketing and Their Role in Your Strategy?

August 31, 2023

Dive into understanding "what are metrics in marketing" and their strategic importance. Learn how to drive growth & optimize efforts in a data-driven world.

The Top 5 Generative AI Courses You Can't Afford to Ignore (The Last is a Hidden Gem!)

July 12, 2023

The rapid ascent of generative AI is significantly transforming our world, making it crucial for individuals to stay informed and adaptive, particularly in the realm of digital marketing. As companies increasingly seek to capitalize on these advanced tools, educational platforms are offering courses to equip everyone with the knowledge they need to lead in this evolving field

Generative AI Tools for Creating Videos

July 10, 2023

In the rapidly evolving digital landscape, AI is playing an increasingly central role in transforming the way we create and consume content. Video creation, a domain once monopolized by professionals equipped with high-end software and years of experience, is now accessible to anyone with a computer and an internet connection, thanks to AI-powered tools.

How Share of Voice Analysis Influences Brand Positioning

June 27, 2023

Discover the power of share of voice analysis in shaping brand positioning, identifying market opportunities, and guiding strategic marketing decisions.

Social Media Share of Voice: A Comprehensive Guide

June 19, 2023

Unleashing your brand's social media Share of Voice is a strategic move that involves amplifying your brand's presence, engaging effectively with your audience, and shaping industry-relevant conversations to increase visibility and influence in the digital marketplace.

Top 8 Generative AI Tools for Creating Art

June 19, 2023

Whether you are Picasso reincarnated or you can barely draw a respectable stick figure, everyone deserves a new paintbrush for The Digital Age.

Unlocking Market Insights: A Guide to Advanced Intelligence Tools

June 15, 2023

Unlock the power of data with Brew's market intelligence analysis tools. Gain actionable insights for strategic decisions, competitor analysis, and trend forecasting.

Elevate B2B SaaS Go-to-Market Strategy with Data

June 14, 2023

Unleash the power of data and analytics to optimize your B2B SaaS go-to-market strategy, drive competitive advantage and accelerate business growth.

The Impact of Organic Share of Voice on Brand Awareness and Perception

June 13, 2023

The impact of organic Share of Voice on brand awareness and perception is critical, as it influences how frequently a brand is mentioned in organic search results, thereby shaping the public's awareness and perception of the brand.

Leverage Business Intelligence for Marketing Success

June 11, 2023

Uncover the potential of business intelligence for marketing. Enhance strategies, boost segmentation, and optimize your competitive advantage today.

Winning the Marketing Game: How Competitive Analysis Fuels Success

May 7, 2023

In today's rapidly evolving business landscape, staying ahead of the competition is essential for success. One of the most effective ways to achieve this is by incorporating competitive analysis in marketing.

Target, Engage, Win: The Power Trio of Go-to-Market Marketing Strategies

April 25, 2023

In today's competitive business landscape, having an effective go-to-market marketing strategy is crucial for success.

ChatGPT for SEO: A Playful Handbook for Today's Savvy Marketers

April 17, 2023

In the fast-paced, ever-changing digital marketing realm, AI buddies like ChatGPT are stealing the spotlight. As an SEO whiz, staying ahead and tapping into these cool tech tools is a must! Buckle up and join us on a thrilling ride, exploring how ChatGPT can turbocharge your SEO game, from keyword treasure hunting to content optimization and everything in between.

Executing Your Strategy with Market Intelligence Tools

April 16, 2023

In the ever-changing business landscape, the ability to execute a strategy effectively is crucial to achieving success.

How to Use the Share of Voice Marketing Metric to Increase Market Presence

April 10, 2023

In the highly competitive world of marketing, understanding and utilizing the right metrics is key to success.

Why is competition important in marketing?

February 13, 2023

One of Walt Disney’s most famous quotes was: “I have been up against tough competition all my life. I wouldn’t know how to get along without it.”

7 must-have skills for staying ahead in competitive analysis

February 6, 2023

Ready to analyze online competitors? Note that the responsible person/team's role isn't standardized across organizations.

Share of voice meaning in 2023

February 3, 2023

📢 Today’s consumers rarely align themselves with a brand simply because it’s a big name or it’s one that everyone uses. They need to see, hear and experience your brand consistently and in a way that instills confidence.

Empowering cybersecurity marketing teams

January 25, 2023

Our newest blog on how the Brew Platform can assist marketers in CyberSecurity companies create a more efficient strategy, widening the funnel and moving leads from MQL to SQLs.

Five key takeaways - the holy grail of B2B customer experience

January 16, 2023

Key insights from the webinar with Lior Arussy, global customer experience and strategy execution expert

The changing roles of CMOs

January 5, 2023

Market conditions and a sharp shift to digital have redefined the function of CMO's

Our latest product update: easier to use. Easier to act.

November 30, 2022

The Brew team is proud of the way its AI collects and understands immense amounts of online marketing activity data, but that’s only the first part of the equation.

Finding the right creator-distributor balance for your brand

November 29, 2022

Creators create and distributors distribute. But is it really that simple?

Can marketers provide creativity-on-demand?

November 7, 2022

How to proactively trigger creativity in 4 steps. Read about the future of marketing and its connection to creativity

Our latest product update: packed with freedom

November 3, 2022

Autonomy is the name of the game for Brew customers. Read why, what and how

Maximize the impact of industry events: increase your share of voice before and after the show

November 1, 2022

If there were companies still hesitant about industry events and trade shows in 2022, it seems clear that 2023 will see companies back in full swing, eager to meet their customers and prospects face-to-face after the last few years of Zoom meetings.

Even good marketers need to analyze competitors

September 15, 2022

Why? So they can identify opportunities, capture market share, and continue to be part of the relevant conversation

Why are marketers afraid of the big bad bear (economy)

August 25, 2022

Marketers who use the bear economy, manage to increase share of voice and reduce costs

Optimizing performance with query restructuring and indexes

April 6, 2022

To effectively validate data while continually improving search performance Brew integrated query restructuring and function-based indexes into the algorithm.

Becoming Brew

March 22, 2022

How do you measure the business value and commercial success of marketing efforts? The ones that create a footprint across markets and in clients' minds; and build the company presence?

Blooming design

December 28, 2021

How can the Bloom filter and its components optimize search with a balanced time and search complexity?

Path to being a 10x software engineer

November 24, 2021

It goes beyond knowing things in theory - knowing how to get your hands dirty and perform the task - to know how things work, and how to make it work.

What is proactive marketing?

October 27, 2021

Proactive marketing means benchmarking in real-time, analyzing data on the go and optimizing campaigns for higher overall brand value.

Events and Webinars

The Holy Grail of B2B Customer Experience

On Demand

Lior Arussy will showcase the new opportunities for B2B marketing to elevate the business impact by ensuring business, brand, strategy and sales are all creating a stand out customer experience.

10 Commandments of Brand Strategy

On Demand

Guy Gordon, provides a fresh perspective to enable us all to level up our understanding and impact when it comes to brand strategy, sharing the foundations of a successful brand.